TONY PAWLI
BIG C LUMBER Capabilities brochure (select spreads shown ) Big C Lumber is a successful regional lumber store with over a dozen locations. But their services as a custom builder often got overlooked. They were looking for a capabilities piece that would make a big impact. Much like the headline from the first spread shown, I took this project from start to finish, from the ground up. I covered everything from client meetings, concepting, headlines, design, photo direction and retouching, and even writing and editing chores, trimming the client provided copy down to a more marketing-friendly size and crafting it into more effective communication. The end result: an ADDY Award winning capabilities brochure that makes Big C look like a big player.
 © 202 Tony Pawli