TONY PAWLI

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LCN 4040XP CLOSER Product launch campaign (select collateral sections and digital tactics shown) LCN's 4040XP closer was being beaten in the market by imitators that looked similar but were inferior in performance and durability. The REAL DEAL campaign focused on the importance of authenticity. It made the audience recognize and appreciate the superior qualities of the genuine article. To support the idea of authenticity, the campaign relied on on-site photography at their US production facility. The creative showed that consumers could trust the REAL DEAL, because is made with pride by real, relatable people, right here in the United States. The campaign educated consumers to produce the sales increase that pulled the LCN4040XP ahead of its competition.
 © 202 Tony Pawli